Social Media Marketing
Global Net Mobile Ad Revenue Share By Company, 2012 & 2013 [TABLE]
Globally, Google dominates the mobile ad landscape, with a 48.76% market share.
Read MoreNet US Mobile Ad Revenue Share By Company, 2012-2015 [TABLE]
Google and Facebook grabbed the greatest shares of net US mobile ad revenues, with Facebook jumping from 9.0% to 16.0% between 2012 and 2013.
Read MoreGlobal Net Online Ad Revenue Share By Company, 2012 & 2013 [TABLE]
On a worldwide basis, Google and Facebook are also the top two ad publishers, with 31.91% and 5.64% of the market this year, respectively.
Read MoreNet US Online Ad Revenue Share By Company, 2012-2015 [TABLE]
The rapid growth of mobile ad revenues at Facebook has helped make the social network the second-largest digital ad seller in the US, behind only Google.
Read MoreAmericans' Trust In Large Industries, December 2013 [CHART]
Americans were less likely to perceive large industries as “generally honest and trustworthy” this year.
Read MoreShare Of eCommerce Site Visits By Traffic Source, Q3 2012-Q3 2013 [CHART]
Email is accounting for a shrinking share of e-commerce site visits, according to the latest quarterly report from Monetate.
Read MoreSMBs Use Or Planned Use Of Mobile Apps, November 2013 [CHART]
Nearly seven in 10 respondents said they either currently used or plan to adopt in 2014 Facebook for mobile marketing purposes.
Read MoreSMBs' Top Marketing Priorities For 2014 [CHART]
A general increase in online presence, including things as basic as setting up a website or online store, was the top priority for 2014 for nearly three in 10 SMB professionals surveyed.
Read MoreHow Companies Integrate On- & Off-Line Customer Experiences, April 2013 [TABLE]
Retailers are lagging in bridging online and offline customer experiences.
Read MoreImportant Elements Of Retailers' Omnichannel Strategy, June 2013 [TABLE]
84% of retailers worldwide said that creating a consistent customer experience across channels was very important.
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