Social Media Marketing
Impact On Digital Marketing Of Consumers' Increasing Mobile Use, February 2014 [CHART]
The increased use of mobile by consumers is having a highly significant impact on a variety of digital marketing efforts, say company marketers.
Read MoreMillennial Moms’ Shopping Attitudes & Behaviors, February 2014 [TABLE]
2 in 3 Millennial mothers (aged 18-29 with kids under the age of 18) have made a purchase online in the past 12 months, most commonly clothing or accessories (40%), books (28%) and toys or games (23%).
Read MoreReasons People Post Negative Reviews, January 2014 [CHART]
Among those who had left a bad review, the main motivation was to warn off other consumers about a poor product or experience.
Read MoreTypes Of Online Reviews, January 2014 [CHART]
79% of online Americans checked online reviews at least some of the time before making a purchase.
Read MoreFrequency With Which People Share Information About New Products On Social Media [TABLE]
The majority of posts on social networks about new products and services came from women, especially those 44 and younger.
Read MoreLikelihood Of Purchase Based On Friend's Social Media Post, January 2014 [TABLE]
68% of 18-to-34-year-old social media users surveyed were at least somewhat likely to make a purchase after seeing a friend’s post.
Read MoreFacebook Brand Page Reach By Age, 2013 [CHART]
Reach among 18-24-year-olds ended the year about 39% higher than it started.
Read MoreDisconnect In National Brands Local Marketing Priorities, February 2014 [CHART]
More than 8 in 10 national brands expect to increase or maintain their local marketing spend this year, though the percentage planning an increase is down from last year (34% vs. 47%).
Read MoreSEO Integration With Online Marketing Disciplines, February 2014 [CHART]
45% of in-house marketers and 51% of agency respondents reporting a high degree of integration between SEO and content marketing.
Read MoreHow People Find New Mobile Apps, March 2013 [CHART]
55% of US smartphone users typically browsed the app store to find new mobile apps.
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