Social Media Marketing
Most Requested Marketing Automation Features, February 2014 [CHART]
B2B marketers using fully integrated marketing automation are more likely than their peers to report being highly efficient and effective at marketing.
Read MoreGlobal Airline Execs' Expected Areas Of IT Investment, March 2013 [CHART]
Over 90% of senior airline executives polled worldwide by SITA/Airline Business said their companies had either implemented or were in the process of developing passenger services via digital, personalized customer relationship management or expanding ancillary services programs.
Read MoreSocial Login Preferences, Q2 2011-Q4 2013 [TABLE]
45.1% of social networkers worldwide entered their Facebook IDs when using social sign-in—the highest percentage.
Read MoreSocial Login Used For Select Industry Sites, Q4 2013 [CHART]
With the exception of the media/publishing sector (45%), Facebook boasted the majority of social logins for each industry included in the analysis.
Read MoreAds People Most Ignore, February 2014 [CHART]
Online ads are ignored by the largest share of respondents (82%), with traditional media ads such as TV ads (37%), radio ads (36%), and newspaper ads (35%) a fair way behind.
Read MoreSocial Networks That Brands Promote In Their Emails, 2012 vs 2013 [CHART]
Some 94% of brands display or promote social networks in their email marketing efforts.
Read MoreNetworks Use By Mid-Sized Companies For Cross-Posting On Twitter, Q4 2013 [CHART]
B2C and B2B marketers are using various social networks to different degrees to share content on Twitter.
Read MoreOnline Merchants' Traffic & Revenue Sources In 2013 [CHART]
Paid search continued to deliver more valuable traffic than organic search.
Read MoreTop Reasons Latinas Visit Social Network Sites, January 2014 [TABLE]
More than eight in 10 Hispanic females said keeping in touch with family/friends was an important reason for using the site.
Read MoreUS Facebook Penetration By Age, 2012-2017 [TABLE]
eMarketer estimates 95.9% of social networkers ages 12 to 17 used Facebook in 2013.
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