Social Media Marketing
Daily Engagement Rate With Mobile Social Apps Among Android Users, January 2014 [CHART]
Among US Android users polled who had a Facebook app, 63% engaged with the app each day, compared with 36% engagement for those who used WhatsApp.
Read MoreHispanics' Sharing Propensity & Influence, February 2014 [CHART]
Hispanics are twice as likely to share content than non-Hispanics, with each user sharing 5 times more often.
Read MoreTop Email Marketing Tactics Worldwide, February 2014 [CHART]
Just 28% of marketers polled worldwide said their company was optimizing email for mobile devices.
Read MoreAmerican CMOs' Social Media Spending Plans, February 2014 [TABLE]
This latest survey finds current social spend at an average 7.4% of budgets, a figure unchanged from 2 years ago.
Read MoreSocial Media Millennials Prefer For Brand Communication, November 2013 [CHART]
YouTube overtook Facebook last year as the favorite website among US internet users ages 12 to 19.
Read MoreWebsites Millennials Use Frequently, November 2013 [TABLE]
Nearly three-quarters of 14- to 18-year-olds in the US said they used YouTube Frequently, compared with 60% who said the same for Facebook.
Read MoreWhatsapp [INFOGRAPHIC]
This infographic by Woodpeck3r illustrates the path Whatsapp took to its acquisition by Facebook.
Read More6 Types Of Twitter Conversations [INFOGRAPHIC]
A new report from the Pew Research Center, in association with the Social Media Research Foundation, provides an aerial view of Twitter conversations.
Read MoreFacebook Ad Spending vs User Share In North America & Asia-Pacific, February 2014 [CHART]
According to Marin’s analysis of more than 200 online marketing clients, about half of their Facebook ad budgets are directed at audiences in North America,
Read MoreBrands' Facebook & Instagram Integration, December 2013 [TABLE]
Nearly nine in 10 of the brands had both an Instagram and a Facebook account.
Read More