Social Media Marketing
College Students' Snapchat Use [INFOGRAPHIC]
The majority of pictures sent through Snapchat by college students are selfies.
Read MoreTechnologies That Are Essential To Americans, February 2014 [CHART]
87% of American adults now access the internet in some form.
Read MoreShare Of eCommerce Visits By Traffic Source, Q4 2012-Q4 2013 [CHART]
Search accounted for 32.6% of website visits, up from 29.8% a year earlier, and leaps and bounds ahead of both email (2.7%) and social (1.1%).
Read MoreDaily Mobile Activities, February 2014 [CHART]
Smart phone owners spend a whopping 3.3 hours per day on their phones, while tablet owners are close behind, averaging 3.1 hours a day on their devices.
Read MoreOnline Activities Performed By TV Viewers, November 2013 [TABLE]
Searching the internet for information was the most common activity conducted while watching TV.
Read MoreUS Twitter User Penetration By Age, 2012-2018 [TABLE]
Percentagewise, 25- to 34-year-olds are more into Twitter than teens, and in 2014, they’ll also represent nearly double the number of users.
Read MoreUS Twitter Users & Penetration, 2012-2018 [TABLE]
By 2016, more than 25% of internet users 12 to 44 will use Twitter at least once a month.
Read MoreMale Attitudes Toward Shopping, February 2014 [TABLE]
More than 6 in 10 men aged 18-49 said they’re open to choosing new brands across several categories when shopping for the household.
Read MoreGlobal Programmatic Ad Pricing Trends, January 2013 vs January 2014 [CHART]
Social eCPM’s were 24% higher in January 2014 than they were a year earlier.
Read MoreThe Evolution Of News & Social Media [INFOGRAPHIC]
This infographic by the University of Florida Online tracks the parallel evolution of major news and social media outlets.
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