Social Media Marketing
Americans' Median Facebook Friends By Generation [CHART]
Not surprisingly, Millennials are the most avid Facebook users of all generations.
Read MoreB2B Marketing & Sales Landscape [INFOGRAPHIC]
This infographic illustrates the B2B marketing and sales landscape so you can identify the right strategies and tactics for your organization.
Read MorePinterest Mobile Referrals, January 2013 – January 2014 [CHART]
Pinterest’s mobile site is referring more traffic to brands, and those visitors are spending more per order.
Read MoreSources UK Online Shoppers Used To Research Products, December 2013 [CHART]
Only 10% of respondents consulted social networks when researching potential purchases.
Read MoreInformation Sources US Hispanics Trust For Local Products Or Services, Q3 2013 [CHART]
55.7% of Hispanic internet users considered the information they got from their Facebook friends to be credible.
Read MoreSocial Networks US Hispanics Use For Local Shopping, Q3 2013 [CHART]
While Hispanics used Facebook for local shopping more than any other channel, non-Hispanics used it slightly more.
Read MoreSocial Media Complaint Response Time, February 2014 [CHART]
While around one in five respondents said they rarely or never responded to negative social buzz, most marketers did—and quickly.
Read MoreMarketers Who Have Established Strategy For Negative Social Comments, February 2014 [CHART]
Among US businesses with at least 100 employees, 87% used social media for marketing last year, and 88% will do so this year.
Read MoreAfrican-Americans' Attitudes Toward Advertising, March 2014 [TABLE]
African-American consumers are more likely than the average American to consider a range of advertising types as purchase influencers, while being less likely to rely on word-of-mouth.
Read MoreEllen DeGeneres Oscars Selfie Tweet Reach [ANIMATED HEATMAP]
Watch an animated heatmap of how Ellen DeGeneres’ a-list selfie at the Oscars spread across the world through Twitter.
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