Social Media Marketing Archives - Page 130 of 344

Brands' Top Challenges Using Twitter, March 2014 [CHART]

While measuring ROI is a challenge, 65% of those surveyed agree that Twitter is an effective marketing tool. Still, close to one-third are undecided.

Instagram Photos With Faces Attract More Likes & Comments [VIDEO]

Georgia Institute of Technology and Yahoo Labs researchers looked at 1.1 million photos on Instagram and found that pictures with human faces are 38 percent more likely to receive likes than photos with no faces.

Top Metrics To Measure Engagement, November 2013 [CHART]

86.2% of US agency and marketing executives said that engagement was a priority for their company.

Concentration Of Search Click Activity, Q4 2012 vs Q4 2013 [CHART]

Based on an analysis of activity on PCs only, clicks are more highly concentrated for organic than paid search.

Finland Consumers' Information Sources For Making Purchase Decisions, November 2013 [CHART]

Among Generation X, a manufacturer’s website was the second most popular choice, cited by 26%.

Average Order Value By Social Referrer, March 2014 [CHART]

Facebook was dominant in terms of social traffic (63% share) – but Polyvore emerged with the highest average order value (AOV).

Factors Contributing To Retweetability, March 2014 [CHART]

Photos averaged a 35% boost in retweets across the 5 areas examined – TV, news, music, government and politics, and sports – followed by videos, which averaged a 28% increase.

News Site Engagement By Referral Source, Q2 2013 [CHART]

Not surprisingly, direct visitors to new sites were the most engaged with the site.

Primary Roles Of Various Channels In Customer Journey, March 2014 [CHART]

Websites were the only channel which more respondents viewed as a closer (42%) than as a greeter (32%) or influencer (21%).

Information Sources Millennials Trust Most, March 2014 [CHART]

Millennials are more likely to trust user-generated content (UGC) than other types of media, also tending to find UGC more memorable.