Social Media Marketing
Where UK Millennials Go To First For News, October 2013 [CHART]
One-quarter of UK teen internet users went to social networks first for news, putting this platform level with TV.
Read MoreUK Twitter Users' Engagement With News Brands, December 2013 [CHART]
60% of UK Twitter users agreed that the social platform allowed them to engage with newspaper brands that they wouldn’t normally read in print format.
Read MoreTop 5 Twitter Activities Among Mobile Eurpoean Users By Select Countries, November 2013 [TABLE]
Reading posts was the No. 1 mobile Twitter activity in the UK by a long shot, cited by 58% of respondents.
Read MoreEuropean Mobile Twitter Users By Select Countries, November 2013 [CHART]
Eight in 10 UK Twitter users accessed the social network on mobile devices.
Read MoreUS Social Media Ad Spending By Type, 2012-2017 [TABLE]
Native ad spending on social media alone is estimated to grow from $3.1 billion this year to $5.0 billion in 2017.
Read MoreMobile-Only Audiences For Top Online Sites, February 2013-January 2014 [CHART]
Mobile-only visitor counts to leading publishers are growing rapidly, belying the notion that consumers are accessing content from both desktops and mobiles.
Read MoreUS Millennials' Most Influential Advertising Medium, March 2014 [CHART]
Not only are young TV viewers in some cases actually watching more TV, but youth are also most likely to say that TV ads influence the way they perceive and value a brand.
Read MoreMost Effective Online Video Distribution Channels, March 2014 [CHART]
2 in 3 marketing and sales decision-makers and practitioners from around the world using video marketing are planning to increase their spending on the medium over the next year.
Read MoreCMO Adoption Of Key Digital Marketing Capabilities, March 2014 [CHART]
Despite current low take-up, roughly 7 in 10 or more CMOs plan implementation of these capabilities in the next 3-5 years.
Read MoreNew Mobile Ad Revenue Share Worldwide By Company, 2012-2014 [TABLE]
Google still owns a plurality of the mobile advertising market worldwide, taking a portion of nearly 50% in 2013.
Read More