Social Media Marketing
Top Reasons Brits Have Heightened Concern For Online Privacy, December 2013 [CHART]
The top reason for the increase in digital privacy concerns was Businesses Sharing My Personal Information With Other Companies, cited by 60%.
Read MoreEuropean Mobile Users' Change In Trust In Organizations By Type, January 2014 [CHART]
Consumer trust in every sector monitored had fallen more than it had increased in the 12 months leading up to polling.
Read MoreTop US 10 Desktop Web Properties, January vs February 2014 [CHART]
Yahoo cedes the top spot it took from Google back in July last year.
Read MoreTwitter Response Rates & Times For Top Brands, March 2014 [CHART]
Just 32 of the Interbrand 100 companies have a dedicated customer service handle on Twitter, representing only a small uptick from last year.
Read MoreThe Student Marketing Lifecycle [INFOGRAPHIC]
This infographic by Oho illustrates the stages of research a prospective student goes through when deciding which college to attend.
Read MoreFacebook's Oculus Rift Acquisition & Gwyneth Paltrow's Conscious Uncoupling Blog
David Erickson and B.L. Ochman discuss Caribou Coffee’s aggressive upselling; Gwyneth Paltrow’s Conscious Uncoupling & Facebook’s acquisition of Oculus Rift.
Read MoreDemographics Of Social TV Enthusiasts, March 2014 [CHART]
Roughly 1 in 6 TV primetime TV viewing occasions involve simultaneous social media use, and about half of that activity is related to TV content.
Read MoreGlobal Consumers' Purchase Behavior Influencers, March 2014 [CHART]
Close to 6 in 10 global consumers say that friends’ social media posts influence their purchase choices.
Read MoreAmerican Brands' Use Of Twitter As A Marketing Tool, March 2014 [CHART]
US brands are most likely to be using Twitter as a marketing tool in order to increase brand awareness.
Read MoreMost Frequently Used Omnichannel Research Sources By Category, March 2014 [TABLE]
Study also finds that the path-to-purchase has shortened to a little more than 2 days, even for higher-ticket items.
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