Social Media Marketing
Mobile Ad-Friendly Shoppers & Social Media, March 2014 [TABLE]
About half of smartphone and tablet owners are willing to receive ads on their devices in exchange for services.
Read More2014 Social Landscape [INFOGRAPHIC]
Adobe’s CMO.com released their 5th annual CMO Guide to The Social Landscape highlighting the top 8 social networks for businesses.
Read MoreCollege Students Who Would Follow A Brand On Snapchat They Follow Elsewhere, February 2014 [CHART]
77% of college students use Snapchat every day.
Read MoreTop Social Networks For Which Young Millennials Have A Profile, February 2014 [CHART]
Approximately 46% of US teens and young adults ages 12 to 24 had used Snapchat.
Read MoreUS Instagram Users By Age, 2012-2016 [TABLE]
Instagram is still largely limited to a pool of millennial and Gen X users.
Read MoreUS Smart Phone Twitter Users, 2012-2018 [TABLE]
eMarketer estimates that 43.2 million US consumers used Twitter monthly last year—or 17.6% of the total internet user population.
Read MoreUS Instagram Users & Penetration, 2012-2016 [CHART]
By the end of this year, almost 25% of US smartphone users will use Instagram on a monthly basis.
Read MoreUS Marketers' Personal Approach To Marketing, March 2014 [CHART]
Three-quarters of marketers agree that capturing and applying data to inform and drive marketing activities is the new reality.
Read More7 Definitions Of Real-Time Marketing, March 2014 [CHART]
A recent survey from Econsultancy found respondents claiming an average uplift in conversion rates of 26% from real-time marketing activities.
Read MoreGrowth In US Average Time Spent Using Apps By Category, March 2014 [CHART]
Average time spent in productivity apps is growing rapidly, but from a small base: the average US consumer spent 5 1/2 minutes per day in productivity apps during the Q1 study period.
Read More