Social Media Marketing
What Makes A Video Go Viral?
David Erickson discusses some of the factors that contribute to what makes a video go viral.
Read MoreConsumer Discomfort With Personal Data Access & Sharing, April 2014 [TABLE]
Close to half – or more – consumers indicate that they’re very or extremely uncomfortable with companies sharing their personal information.
Read MoreMultitainment Behavior, April 2014 [TABLE]
Some 86% of US consumers (aged 14+) claim to always or almost always multitask while watching TV, up from 81% last year.
Read MoreReasons US Small-Business Owners Have Switched Brands, February 2014 [CHART]
More than three-quarters of US small-business owners (SBOs) expect their companies to grow this year.
Read MoreMost Important Marketing Tactic By Level Of Online Spending, February 2014 [TABLE]
More than one-third of marketers worldwide viewed real-time marketing as extremely important to their organizations in 2014.
Read MoreChannels Marketers Use For Real-Time Marketing, February 2014 [CHART]
Social media was still the top channel respondents used for real-time marketing, cited by 48%.
Read MoreTactics That Qualify As Real-Time Marketing, February 2014 [CHART]
Around three-quarters of marketing professionals worldwide defined RTM as personalizing content in response to consumer interactions.
Read MoreChannel ROI Ratings, April 2014 [CHART]
This year, email tops SEO by a slim margin in the eyes of the survey respondents (email marketers who are mostly based in the UK).
Read MoreChannels Norwegians Use For Content Marketing, January 2014 [CHART]
Nearly six in 10 respondents said digital content was an important part of their marketing mix.
Read MoreTwitter Ads Outperform Facebook Ads [VIDEO]
Facebook impressions exceed those of Twitter by so much that Facebook consistently delivers more clicks despite offering a much lower CTR on average.
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