Social Media Marketing
Photos The Most Popular Content Type Posted On Facebook Pages, January 2014 [CHART]
Links ranked the second most popular content type posted to Facebook Pages, with 30% of posts.
Read MorePrimary Type Of Content Posted By Facebook Pages, March 2014 [CHART]
Photos were the most common content posted by Facebook pages, accounting for 75% of posts worldwide.
Read MoreItalian Mobile Social Media Activities, November 2013 [CHART]
eMarketer estimates that 41.8% of the Italian population will have a smartphone in 2014—well below the regional average of 47.0%—and a similar gap will persist through 2017.
Read MoreItalian Multitainment Activities, November 2013 [CHART]
Almost half (46.3%) of Italian smart phone users who used their phone for any activity related to a TV program said they visited social networks.
Read MoreGoogle+ Is NOT Dead & Video Meets Commerce [VIDEO]
David Erickson & BL Ochman discuss rumors of Google+’s imminent demise, touchable videos, the NYPD’s Twitter storm and more on the Beyond Social Media Show.
Read MoreImportance Of Search Ranking Factors, April 2014 [CHART]
About 7 in 10 search marketers feel that it will be more important this year to understand the correlation between social sharing of pages and ranking for those pages.
Read MoreUS Mobile Local Ad Spending By Format, 2013-2018 [TABLE]
Search and social were among the top among formats, with search claiming the majority of location-targeted mobile ad spending through 2018.
Read MoreSocial Media Traffic Referrals [CHART]
Pinterest is way more important than Twitter or Reddit for referral traffic.
Read MoreBrands’ Most Engaging & Popular Facebook Post Types, April 2014 [CHART]
Three-quarters of the more than 1 million brand posts monitored by Socialbakers between February 24 and March 24 were photos, with links (10%), status posts (6%) and videos (4%) less common.
Read MoreIgnored Ad Types By Age & Gender, January 2014 [TABLE]
The majority of male and female millennials said they ignored online banner ads, and around two in five males and half of females didn’t pay attention to social media or search engine ads.
Read More