Social Media Marketing
NBA's Racist Owner & A Music Shop's Smart Content Marketing [VIDEO]
During episode 46 of the Beyond Social Media Show, David Erickson & BL Ochman discuss the NBA’s handling of LA Clippers owner Donald Sterling’s racist comments.
Read MoreSocial Traffic Referral Trends, October 2012-March 2014 [CHART]
Referral traffic from Facebook is rapidly increasing, to the extent that as of March, the social network referred more than one-fifth (21.3%) of traffic to the average website.
Read MoreFacebook Brand Posts Engagement By Day Of The Week, Q1 2014 [CHART]
Friday boasted the largest share (15.7%) of Facebook brand post impressions during Q1, as well as the highest engagement rate (3.3%) and share of brand post video plays (24.7%).
Read MoreMobile Behavior Of UK Tablet Owners By Demographic, November 2013 [TABLE]
Of the 20 million mobile gamers in the UK, almost half were female.
Read MoreGrowth Of Average Daily Time Spent With Major Media, 2011-2014 [TABLE]
US advertisers are only expected to spend 10 cents per US adult per hour spent on digital media this year—and just 7 cents on mobile—compared with nearly $1 on print ads.
Read MoreFacebook Mobile Advertising Metrics, Q1 2014 [TABLE]
Almost three-quarters of Facebook mobile ad spending was directed at mobile application install ads in Q1.
Read MoreAverage Daily Time Spent On Social Networks By Device, 2014 [CHART]
Social network usage among US adults has made the switch to majority-mobile this year.
Read MoreFacebook Ad KPIs By Demographic, Q1 2014 [CHART]
Roughly one-quarter of ad spending aimed at Facebook users aged 18-64 was directed to the 18-24 bracket in Q1.
Read MoreTop Factors Consumers Consider When Choosing A Small Business, August 2013 [CHART]
Focus on the customer was the top characteristic cited by consumers.
Read MoreMost-Shared Facebook Post Content Types, March 2014 [CHART]
Because of their overwhelming Facebook presence, photos shared on the social network were the most popular by far.
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