Social Media Marketing Archives - Page 12 of 344

15 Essential Digital Marketing Tools [INFOGRAPHIC]

This infographic from PageTraffic illustrates fifteen digital marketing tools such as Google Keyword Planner, HubSpot, BuzzSumo, Sprout Social and Google Analytics.

Social Media Image Sizes [INFOGRAPHIC]

This infographic from Statusbrew illustrates and serves as a cheat sheet for the image dimensions for Facebook, Twitter, Instagram, LinkedIn, Pinterest, Tumblr & YouTube.

Top Mobile Apps, 2019 [CHART]

Of the 15 most popular mobile apps, Google owns seven of them; Facebook owns three and Apple only one.

Influencer Marketing Rates [TABLE]

According to a January 2019 survey by influencer marketing service Mediakix, more than one-third of US marketers said the rising cost of influencers was a leading marketing challenge in this space.

Influencer Marketing Challenges [CHART]

Chart: Top Influencer Marketing Challenges

Some influencers accept free products as payment for endorsements, others charge thousands of dollars for a single post. While the compensation scale varies by following and content type, some marketers are concerned that teaming up with social media influencers is getting expensive.

Social Media Marketers' Platform Use [CHART]

Chart: Social Media Marketers' Platform Use

Facebook remains the most used social media platform among marketers again this year, but Instagram is gaining in popularity as companies plan to increase their activity on the platform, per the latest annual Social Media Marketing Industry Report from Social Media Examiner, based on a survey of more than 4,800 participants from around the globe.

Twitter Power Users [CHART]

Fewer than one-quarter (22%) of US adults use Twitter, making it one of the least used of the top social media platforms in the US. Of those who are on Twitter, a mere 10% account for the vast majority of the tweets, per a recent report from Pew Research Center.