Social Media Marketing
Trends In LinkedIn Use, May 2014 [TABLE]
36.2% rated LinkedIn as being Extremely Important to their efforts to grow their networks, develop their businesses, or help them find their employment.
Read MoreConsumer Attitudes Toward Brand Content, May 2014 [TABLE]
Some 46% of Americans read the blogs of their favorite brands.
Read MoreMillennials' Most Indispensable Digital Channel, April 2014 [CHART]
A plurality 24% of 18-29-year-old survey respondents chose Facebook as the one website, social network or app that they could not live without.
Read MoreAd Channel Rankings By Reach & Engagement Among Millionaires, May 2014 [TABLE]
Traditional channels represent 4 of the top 5 advertising channels by reach among millionaires, with TV topping the list.
Read MoreB2B Marketers' Most Effective Social Media Post Types, May 2014 [CHART]
B2B marketers around the world are focusing their social media efforts more on generating leads and sales and less so on driving traffic and strengthening thought leadership.
Read MoreBlog Post Frequency vs Social Shares By Day Of The Week, May 2014 [CHART]
While just 13% of the more than 1 million blog posts analyzed were published on the weekend, those posts received almost one-third of the data set’s total number of social shares.
Read MoreMedia Channel User Buy Agency Media Buyers In 2013 [CHART]
More than 9 in 10 digital media buyers with budgets larger than $5 million used mobile (93%) and video (93%) last year.
Read MoreValue Of Excellent Recommendations By Method, April 2014 [CHART]
Recommendations are received with a degree of trust and influence unmatched by any paid media.
Read MoreAmazon's Social Commerce, NFL Draft Content Marketing & The Simpsons LEGOized [VIDEO]
During episode 47 of the Beyond Social Media Show, David Erickson discusses Amazon’s social commerce play; the NFL’s content marketing & The Simpsons LEGO episode.
Read MoreMost Effective vs Difficult SEO Tactics, April 2014 [TABLE]
Quality content creation was the most effective SEO tactic, cited by 57% of marketers.
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