Social Media Marketing
Affluents' Media Habits By Generation, May 2014 [TABLE]
Affluent Baby Boomers spending almost twice as much time with print and TV than their Millennial counterparts.
Read MoreTwitter Users & Growth Rate Forecast, 2012-2018 [CHART]
Twitter’s global users will grow at a double-digit rate each year through 2018.
Read MoreLinkedIn Profile Eyetracking Scan Order [HEATMAP]
LinkedIn Profile Eyetracking Scan Order Heatmap: Recruiters’ eyes while reviewing LinkedIn profiles fixated on strong visual elements, spending 19% of their time looking at profile pictures.
Read MoreGM Sends Recall Notices To Crash Victims & John Oliver's Net Neutrality Rant [VIDEO]
Episode 51 of the Beyond Social Media show: David Erickson & BL Ochman discuss GM’s insensitive recall notices to crash victims & John Oliver’s net neutrality rant.
Read MoreAgencies’ Top Social Channels For Client Campaigns, Q1 2014 [CHART]
While Facebook is the social media option most agencies report being likely to use for client campaigns, many are also drawn to YouTube.
Read MoreFastest-Growing Social Apps, Q3 2013 – Q1 2014 [CHART]
Snapchat ranks as the fastest-growing social application by a fair margin, with its number of users up 67% between Q3 2013 and Q1 2014 (+95% among 16-19-year-olds).
Read MoreTwitter Global Growth By Country, 2012-2018 [TABLE]
India and Indonesia will see the most consistent growth patterns throughout our forecast period, both experiencing increases well above 50% this year.
Read MoreTwitter Global User Share By Region, 2012-2018 [TABLE]
eMarketer’s figures differ from Twitter’s reported figure of 255 million monthly active users in 2013 because we rely heavily on consumer survey data.
Read MoreGlobal Twitter Users, 2012-2018 [CHART]
Twitter’s user base will increase 24.4% in 2014.
Read MoreTime Investment In Social Media Marketing By Activity, May 2014 [CHART]
The largest share by far (60.1%) identified content development as the most time-intensive activity, an unsurprising result.
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