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Social Media Marketing

Consumer Comfort With Communicating With Brands By Channel, June 2014 [CHART]

93% are comfortable getting contacted from brands and suppliers via email.

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Social Networks Play The Game Of Thrones [INFOGRAPHIC]

This infographic from Marketo imagines the social networks playing Game of Thrones.

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Social Network Penetration In Western Europe, 2012-2018 [CHART]

Social network ad spending will reach $2.54 billion, or 8.0% of digital ad spending, in Western Europe this year, for an annual gain of more than 21%.

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Marketing Execs' Marketing Priorities For 2014 [CHART]

Acquiring new customers and increasing retention were the top two 2014 marketing priorities for US marketing executives, cited by 87% and 86%, respectively.

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Share Of Android & iOS Mobile Messaging Apps In US, 2013 [TABLE]

Snapchat, Facebook Messenger and Kik Messenger attracted the largest shares of downloads last year among iOS users in the US.

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Social Media Dimensions [INFOGRAPHIC]

This infographic by Omnicore compiles the dimensions for images on the most popular social networks.

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Most-Used Customer Service Channels, June 2014 [CHART]

Roughly 9 in 10 survey respondents aged 18-65 speak with live representatives on the phone, the most common customer service channel of the listed options.

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Financial Professionals' Attitudes Toward Social Media Use, 2010 & 2014 [CHART]

Most financial professionals believed that social media was here to stay, with the percentage of US financial professionals who believed social was a fad with little business value dropping from 22% in 2010 to 13% this year.

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GoPro Shark Attack & Twitter Relationship Surveys [VIDEO]

Episode 52 of the Beyond Social Media show: David Erickson & BL Ochman discuss the GoPro Shark Attack video as a marketing gimmick & Twitter’s social graph.

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Primary Concerns Among US Financial Professionals Over Social Media Use, 2010 & 2014 [CHART]

While regulatory or compliance issues remained the top concern about social media usage among US financial professionals polled in Q1 2014, the percentage citing this as their primary worry had dropped from 47% in 2010 to 36%.

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