Social Media Marketing
Social Channels Used To Follow Sports In Select Countries, February 2014 [TABLE]
Among US internet users who used social networks to follow sports, Facebook was the top platform used, cited by 70% of respondents—30 percentage points ahead of No. 2 YouTube.
Read MoreMultitainment Behavior Of World Cup Viewers [CHART]
Facebook tied with SMS for the top way US smartphone users following the FIFA World Cup planned to communicate with others about games while watching.
Read MoreTop Benefits Of Professional Content On LinkedIn, June 2014 [CHART]
A leading 78% consume content in order to keep up with industry news, while 73% do so to discover new ideas within the industry.
Read MoreFacebook Brand Post By Time of Day, June 2014 [CHART]
The most popular hour for brands to post on Facebook is 12-1PM EST.
Read MoreTide Culturejacks Game Of Thrones & Google+ Thumbnails Are Going Away [VIDEO]
Episode 54 of the Beyond Social Media show: David Erickson & BL Ochman discuss Tide’s culturejacking of Game of Thrones and Google+’s vanishing thumbnails.
Read MoreAverage Order Value By Social Channel, Q1 2013 vs Q1 2014 [CHART]
Social traffic to e-commerce sites continues to underperform relative to search traffic but is gaining in some key areas.
Read MoreGlobal Net Mobile Ad Revenues By Company, 2012-2014 [TABLE]
In Q1 2014, Facebook saw a 72% year-over-year rise in total global revenues, driven by mobile, which accounted for 59% of ad revenues during the same period—up from 30% a year prior, the company said.
Read MoreUK Mobile Social Networkers, 2012-2018 [TABLE]
The boom times for social network adoption in the UK look to be largely over, as new user growth is set to slow to a near standstill by 2018.
Read MoreOnline Ad Impressions & Actions, Q1 2014 [CHART]
The vast majority of digital marketing spend across display, social, video and mobile was allocated to display ads (83%), which delivered 84% share of actions.
Read MoreSMB Marketers Who Have Integrated Social Media Into Traditional Marketing, 2013 & 2014 [CHART]
The percentage of SMB marketers worldwide who had integrated social media with their traditional marketing activities had increased year over year.
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