Social Media Marketing
Secret To Killer Blog Posts [INFOGRAPHIC]
According to this infographic by WhoIsHostingThis, the secret to killer blog posts are references.
Read MoreTV & Twitter Behavior, June 2014 [TABLE]
Twitter-supported TV campaigns drive increased awareness, favorability and sales, ultimately leading to higher ROI.
Read MoreTop 5 Languages Used When Mentioning Companies Online, March 2014 [CHART]
While the majority of posts—64.4%—were written in English, a significant portion of influencers communicated in French (16.2% of mentions) and Spanish (11.3%).
Read MoreShare Of Weekly Online Mentions About Companies By Day Of The Week, March 2014 [CHART]
The volume of company mentions fluctuated throughout the week, with Thursday seeing the most interaction from influencers.
Read MorePrimary Attitude Toward Companies In Online Mentions, March 2014 [CHART]
Most company mentions aren’t connected to a positive or negative message. They tend to be neutral communications.
Read MoreGlobal Facebook Ad Revenues, 2012-2016 [CHART]
eMarketer expects Facebook’s worldwide advertising revenues to increase 56.4% in 2014 to reach $10.93 billion.
Read MoreMarketing Expenditures In The Next 5 Years [INFOGRAPHIC]
This infographic is based on data from an Accenture CMO study and illustrates where they thing their marketing dollars will be spent in the next five years.
Read MoreMillennials' Social Sharing Of Product & Service Info, June 2014 [CHART]
Millennials outpace other generations in their use of social media to share information about products and services.
Read MoreSearch Advertising's Effect On Brand Awareness, June 2014 [CHART]
Search ads provide a lift in top-of-mind brand awareness, according to results from 61 simulated search experiments conducted last year by Google and Ipsos MediaCT.
Read MoreFortune 500 CMOs' Biggest Challenges, 2014 [CHART]
Reaching consumers across digital touchpoints was the second-biggest challenge among Fortune 500 CMOs for this year.
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