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Social Media Marketing

Net US Online Ad Revenue Share By Company, 2012-2016 [TABLE]

Google alone already accounts for more than 10% of all advertising spending in the US.

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How People View Search Results With Social Annotations [HEATMAP]

This heatmap illustrates how search engine users pay attention to search results that include social annotations.

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Types Of Content Brands Develop For Social Media [CHART]

Posts and videos are the most widely used types of content on social, as 96% and 89% of brands have produced them, respectively.

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How Organizations Handle Content Development [VIDEO]

44 percent of brands have hired a social media leader to manage content production.

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Daily Social Media Activity On Computers & Mobile Phones, June 2014 [CHART]

Some 46.5% of respondents said they read or update Facebook daily from a computer, with 29.3% doing so daily from a mobile phone.

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US Kids Who Use Social Sites At School, April 2014 [CHART]

Nearly three-quarters of US students between the ages of 16 and 18 accessed their social media accounts while at school.

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Social Sites Used By 2014 US High School Grads By Frequency [CHART]

87% of 2014 high school graduates in the US used Facebook, and 61% of them checked their newsfeeds at least once per day.

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LeBron's Announcement, Amazon Drones & Extreme Selfies [VIDEO]

Episode 55 of the Beyond Social Media show: David Erickson & BL Ochman discuss LeBron James’ deft announcement; Amazon Prime drones & the Extreme Selfie movement.

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Consumer Attitudes Toward Ads, June 2014 [CHART]

Almost 6 in 10 regular viewers of local TV news agree that they rely on local TV news for product and service ideas that are relevant to them in their lives.

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Consumer Trust In Companies' Handling Of Personal Data, June 2014 [CHART]

Only 21% of American adults have a Lot Of Trust in the businesses or companies that they regularly do business with to keep their personal information secure.

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