Social Media Marketing
Consumer Trust In Online Customer Reviews, July 2014 [CHART]
92% of respondents will use a local business if it has a 4-star rating.
Read MoreConsumer Use Of Online Customer Reviews For Local Businesses, July 2014 [CHART]
88% of respondents claimed to regularly (39%) or occasionally (49%) read online reviews to determine the quality of a local business.
Read MoreTop 10 Most Popular Smart Phone Apps, May 2014 [CHART]
Instagram in May reached 32% of US smartphone mobile media users aged 18 and older who use iOS and Android platforms.
Read MoreSocial Logins Trends, Q1 2012-Q2 2014 [CHART]
After 6 consecutive quarters of shrinking market share, Facebook’s share of social logins increased by 1.5% points to roughly 44% in Q2.
Read MoreTop Mobile Phone Activities For Hispanics, March 2014 [TABLE]
As a whole, US Hispanics use their mobile phones to access social networking apps at nearly the same rate as their non-Hispanic counterparts.
Read MoreTop Smart Phone Activities By Generation, July 2014 [TABLE]
Almost three-quarters of Millennial smartphone owners engage in social networking on their devices during a typical week.
Read MoreTypes Of Mobile Apps US Hispanics Use, December 2013 [TABLE]
Nearly 70% of unacculturated US Hispanic internet users reported that a social media app was one of their top three used apps.
Read MoreBrand Post Engagement Rates By Social Site, July 2014 [CHART]
User interaction rates with brands’ posts on LinkedIn trail other platforms that also have professional members.
Read MoreFavored Social Channels For Customer Service, July 2014 [CHART]
Facebook is the clear choice for social care, per the survey, and is also the social channel from which a plurality of respondents expect the quickest response.
Read MoreComcast Customer Service Call From Hell & Kindle Unlimited [VIDEO]
This episode of Beyond Social Media: Comcast’s viral customer service call; Kindle Unlimited; Greenpeace brandjacks LEGO; wedding drones & LinkedIn buys Newsle.
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