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Social Media Marketing

Facebook Active Mobile Monthly Users & Ad Revenues, Q3 2012 – Q2 2014 [CHART]

Facebook’s advertising revenues grew by 67% year-over-year in Q2 to almost $2.7 billion.

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Global Share Of Facebook Advertising By Device, Q2 2013-Q2 2014 [CHART]

After mobile rose to claim the majority of Facebook advertising worldwide in Q1 2014, its share leapt nearly 5 percentage points the next quarter, from 51.4% to 56.3%.

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Global Share Of Facebook Advertising By Ad Type, Q2 2013-Q2 2014 [CHART]

In Q2 2013, the newly introduced ad type accounted for just 2.9% of Facebook ads worldwide. Fast-forward one year later, and this share was at 50.1%.

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Customer Satisfaction With Social Networking Sites, 2013 vs 2014 [CHART]

Customer satisfaction with social media websites improved by 3 points year-over-year to an average score of 71 on the ACSI’s 100-point scale.

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Primary B2B Content Marketers Practices, July 2014 [CHART]

Only 1 in 7 B2B marketing leaders believe that their content marketing efforts have very effectively delivered business value during the past 12 months.

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Social Referral Traffic Trends, January 2013-June 2014 [CHART]

Facebook continues to cement its position as the leading social referrer of website traffic.

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Facebook Advertising Options [INFOGRAPHIC]

In this infographic by Qwaya illustrates the options for building a target audience on Facebook.

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How Bloggers Promote Their Content, June 2014 [CHART]

Nearly all US bloggers promoted their blog posts on social media.

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Consumer Brand Topics That Interest Millennial & Gen X LinkedIn Users, July 2014 [TABLE]

Some 47% of young LinkedIn members read news or information from consumer brands on LinkedIn at least once a month, and roughly half trust information about consumer products they see on LinkedIn.

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Companies' Insights From Social Data, July 2014 [CHART]

Companies from around the world are most likely to be using insights from social data to improve their customer service and understanding of market shifts.

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