Social Media Marketing Archives - Page 102 of 344

Mobile Behavior By Device Type, March 2014 [TABLE]

Map usage has exploded in the smartphone era, with double-digit gains in users and usage now accounting for billions of minutes of mobile device time each month.

Online Channels Used For Acquisition vs. Retention, August 2014 [CHART]

Roughly 8 in 10 global company marketers – primarily based in Europe – agree that it is cheaper to retain than acquire a customer, but they’re more likely to be focusing on acquisition than retention.

Social Media’s Effect On TV Viewership, Q4 2013 vs Q4 2014 [CHART]

One-quarter of respondents to Nielsen’s Q4 2013 survey claimed to be aware of more programs as a result of social media, up from 18% during the year-earlier period.

Most Innovative Tech Brands, August 2014 [CHART]

Apple (98%) barely tops Samsung (97%) as consumers’ most innovative tech brand based on Brand Keys’ survey.

Concern Over Sale Of Personal Data, August 2014 [CHART]

3 in 4 American adults claim to be very or somewhat concerned about having too much personal information about them online.

Top Influences Over Youths' Clothing Style & Brand Decisions, July 2014 [CHART]

Clothing is one of teens’ top spending categories.

Social Media Channels Used By Millionaire Investors, July 2014 [CHART]

Roughly three-quarters of Millionaire investors (with $1-5 million in net worth, not including primary residence) report using social media platforms, with Facebook (57%) the most commonly-used.

Top Digital Transformation Priorities, April 2014 [TABLE]

Fully 88% of US digital strategists said their firms were undergoing a formal digital marketing transformation effort.

Appeal Of Loyalty Programs, July 2014 [TABLE]

Almost 6 in 10 respondents chose Saving Money as their primary motivation for participating in loyalty programs.

Most Effective Online Channels For Customer Retention, Q2 2014 [CHART]

86% of US digital marketers used email marketing regularly—the highest response rate out of all programs listed.