Social Media Marketing Archives - Page 101 of 344

Promoted Tweets Performance Metrics, January 2014-June 2014 [TABLE]

Twitter CPC rates rose throughout the first half of the year (with the exception of May, when they dipped by 1 cent) and hit an average 29 cents in June 2014.

Use Of Twitter Ad Formats, 2013 & 2014 [CHART]

Nearly 80% of US marketers were using Promoted Tweets, up from 44% in 2013. Meanwhile, just 32% were using second-place Promoted Accounts.

Social Customer Care, August 2014 [TABLE]

Social media is the preferred customer service channel for just 2% of consumers, far behind other channels such as phone (43%) and email (22%).

Use Of Social Ads To Take Advantage Of Social TV, June 2014 [CHART]

Most believe that social media and TV make a good pair, but there have been hiccups, and the relationship isn’t always solid.

Receptiveness Of Forms Of Brand Content, August 2014 [CHART]

Some 31% of respondents said they were unreceptive or very unreceptive to social media posts.

Most Popular Social Apps Among Millennials, June 2014 [CHART]

Roughly one-third of 18-34-year-old smartphone owners used Snapchat in June, per comScore’s figures, making it the third-most popular social media application among this demographic.

Social Media's Purchase Influence, August 2014 [TABLE]

Just 9% of social networkers claim to have made a purchase by clicking on a social media ad, with that figure higher among men aged 18-34 (21%) and parents (19%).

Consumers & Marketing In An Always-On World [PRESENTATION]

eMarketer Chairman Geoff Ramsey’s keynote presentation delivered at ANA Digital and Social Media Conference.

Facebook Brand Response Rates, Q2 2012 – Q2 2014 [CHART]

Brands around the world responded to an average 67% of users’ wall questions in Q2, inching up from the previous peak of 65% set in Q1.

Trust In Online Reviews By Reading Frequency, June 2014 [CHART]

88% of internet users said they trusted online reviews about local businesses as much as suggestions from people they knew, up from 79% last year.