Social Media Marketing
Marketers' Most Popular Online Metrics, August 2014 [CHART]
Clicks, response and conversion rates (51%) the most commonly-cited top-5 measure.
Read MoreGlobal Executives' Top Social Media KPIs, April 2014 [CHART]
Web traffic as well as followers, fans and group size—simple and relatively useless figures—ranked second and third.
Read MoreConfidence Among Execs In Accurate Social Media Measurement, April 20147 [CHART]
Fewer than 34% of executives worldwide were confident that they were accurately measuring social media’s effect.
Read MoreChanging Marketing Media Mix, August 2014 [CHART]
Digital channels are beginning to rank among the top-budgeted areas of marketers’ program spend.
Read MoreInfluence Of Social Networks On Purchase Path By Funnel Position [VIDEO]
YouTube is strongest at both introducing new products and helping to close the sale in the last stage.
Read MoreTypes Of Influences During Customer Journey [INFOGRAPHIC]
According to Google, YouTube was an influential medium on the path to purchase for various consumer categories like vehicles, beauty products and smartphones.
Read MoreMost Effective Inbound Marketing Tactics, August 2014 [CHART]
Respondents considered marketing content creation among their most effective inbound marketing tactics.
Read MoreHow To Use Twitter For Business: 5 Do’s & 1 Don’t
David Erickson shares several tips on how to use Twitter for business.
Read MoreProgrammatic Ad Spending Priorities, June 2014 [CHART]
84% of US ad execs surveyed used programmatic to purchase display ads, while six in 10 used the technology to buy mobile ads. Programmatic video was nearly as popular.
Read MoreMost Influential Local Facebook Marketing Tactics Among Millennials, August 2014 [CHART]
Local deals and offers on Facebook have a strong pull with youth.
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