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Social Media Analytics

Social Media Metrics For Brand Effectiveness, Revenue & Engagement, July 2012 [CHART]

Counting fans was still an important tactic for almost all US marketers (96%). A large percentage of respondents were also measuring traffic to their websites (89%), customer satisfaction (66%) and new customers (62%).

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State Of Digital Marketing 2012 [INFOGRAPHIC]

President Word Cloud

This infographic from webmarketing 123 highlights relevant statistics for the state of both B2B and B2C digital marketing.

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Metrics: Average vs. Top-Performing Facebook Brand Pages By Users [CHART]

For average Facebook brand pages, 83% of fans were considered Joiners who just participated in a campaign without spreading the word about it.

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Embracing Online Culture [INFOGRAPHIC]

J6 Design designed this infographic that offers seven reasons you should embrace online culture.

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Effect On Facebook Fan Engagement Due To Conversion To Timeline [CHART]

41% of pages that had converted to Timeline saw increased engagement with their pages, while 38% of non-converted pages also saw increased engagement.

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Clarifying Social Media & Word Of Mouth Metrics [CHART]

Marketers tend to be comfortable using established metrics for word-of-mouth (W-O-M) and social media measurement, with most currently using click-throughs (93%), daily or monthly active users (83%), and Facebook likes (82%).

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Satisfaction With Facebook Data & Analytics [CHART]

61.3% of marketers said they were somewhat satisfied with the data and analytic tracking they received from Facebook.

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The Engagement Metric [INFOGRAPHIC]

Socialbakers believe the best way to compare social performance is to analyze Engagement Rates, as they argue in this infographic about the engagement metric.

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Social Media Measurement Standards: Progress & Roadmap [PRESENTATION]

Tim Marklein of W2O Group and Katie Paine of KDPaine & Partners presented an update at the 4th Annual AMEC European Measurement Summit recently.

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Top Methods For Measuring Social Media Sponsorships [CHART]

More than eight in 10 marketers said they thought quality of content was an important factor in measuring success, while three-quarters cited the importance of sentiment.

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