Social Media Analytics
Top Metrics Used To Measure Social Media Success [CHART]
US small and medium-sized businesses (SMBs) use a variety of different metrics to gauge the success of their social media efforts.
Read MoreTop Types Of Social Media Monitoring Tools, March 2015 [CHART]
Social media professionals used an average of three social media tools to report on and analyze such efforts.
Read MoreTop Challenges With Social Media Marketing By Company Size, March 2015 [TABLE]
Nearly nine in 10 US companies with 100-plus employees will use social media for marketing purposes this year.
Read MoreFacebook For Email List Building [INFOGRAPHIC]
This infographic from Social Strategizer illustrates how Facebook can be used for email list building.
Read MoreMedia & Entertainment Companies’ Top Online Priorities, November 2014 [CHART]
Brand building and loyalty were the top online priorities for media and entertainment companies.
Read MoreTop 10 Challenges Companies Face Using Social Media, October 2014 [CHART]
2/3rds of marketers said assessing the effectiveness of social media activities was a challenge for them.
Read MoreAttitudes Toward Analyzing Social Media Engagement Data, October 2014 [CHART]
Nearly 9 in 10 US companies with at least 100 employees will use social media for marketing purposes this year.
Read MoreTime Investment In Social Media Marketing By Activity, May 2014 [CHART]
The largest share by far (60.1%) identified content development as the most time-intensive activity, an unsurprising result.
Read MoreMarketers' Challenges Measuring Social Media, January 2014 [CHART]
The No. 1 obstacle cited by respondents was staffing, funding or resources, at 55%.
Read MoreHow Marketing Pros Use Social Media Analytics, January 2014 [CHART]
The top way in which marketers were using social media analytics was campaign tracking (60%).
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