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Social Media Advertising

Most-Hated Types Of Ads [CHART]

Most Hated Types of Ads [CHART]

American adults are almost twice as likely to dislike (61%) as to like (34%) advertising.

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How Marketers Rate Predictive Analytics [CHART]

Roughly 4 in 10 in-house marketers and agencies are either using, implementing, or budgeting for predictive analytics.

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Global CPMs By Social Network [CHART]

Chart: Global CPMs By Social Network

Average CPMs were lower on Instagram ($4.44) than on Facebook ($5.75) on a global basis in Q1.

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Share Of Social Ad Revenue By Company [CHART]

Share Of Social Ad Revenue By Company

Facebook stands tall as the largest recipient of social media advertising dollars in the world—by a long shot.

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Social Networks For Advertising [CHART]

Social Networks For Advertising

Facebook is easily the most popular social channel for advertising, but Instagram seems to be gaining on more mature offerings.

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Marketers' Ability To Measure ROI By Online Channel [CHART]

Marketers' Ability To Measure ROI By Online Channel [CHART]

The leading reason why companies don’t invest more money in digital marketing is a generally restricted budget for all types of marketing.

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Top Purposes Of Employee Advocacy Programs [CHART]

Employee advocacy is one of the fastest growing social business programs, per a report from the Altimeter Group.

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Social Networks That Deliver The Best ROI [CHART]

Nearly all social media marketers worldwide believe Facebook produces the best ROI and is essential to social media marketing success.

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Millennials Are Most Influenced Generation By Political Ads Of All Stripes

Millennials are more influenced by political advertising than Gen Xers or Baby Boomers.

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B2B Demand Generation Marketing Tactics [CHART]

Marketers—especially business-to-business marketers—use events, not only to network or target C-suite execs, but also to generate demand.

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