Social Media Advertising
Trends Affecting Creative Professionals [CHART]
Artificial intelligence (AI) is more than just a job-eliminating technology. It also has the potential to change how people approach creative work.
Read MoreInstagram Influence [INFOGRAPHIC]
This infographic from X-Cart illustrates the many ways in which Instagram is exerting its influence as a social media channel.
Read MoreTop Advertising Channels [CHART]
Eighty-six percent of businesses use social media advertising, while 80% use display advertising in the form of banner, image, or text advertisements that appear on websites.
Read MoreGoogle AdWords vs Facebook Ads [INFOGRAPHIC]
This infographic from Ice Cube illustrates the differences between Google AdWords auction system and the Facebook advertising auction system.
Read MoreSponsored Post Tactics Used By Instagram Influencers [CHART]
88.9% of worldwide influencers said they were using Instagram for influencer marketing campaigns more than they did one year ago.
Read MoreTop Small Business Marketing Tools [CHART]
Most small business owners are self-taught when it comes to marketing and promoting their businesses. And while most do some form of marketing for their businesses, fewer than half consider themselves marketing savvy.
Read MoreFacebook Privacy Concerns [CHART]
Fully two-thirds of US adults had heard either a lot (33%) or a little (35%) about data obtained from Facebook by Cambridge Analytica.
Read MoreSearch & Social Advertising Tactics [CHART]
Increasing conversions ranks as one of the top priorities for an integrated search and social advertising strategy. Unfortunately it’s also considered to be the most challenging aspect of search and social advertising success, more so even than attribution of revenue to these channels.
Read MoreInstagram Sponsored Ad Posts, 2016-2017 [CHART]
Instagram established itself as a go-to channel for influencer marketing in 2017, according to new data from Klear. The analytics and social media marketing platform reported that the number of influencer posts on Instagram nearly doubled to a little more than 1.5 million posts worldwide between 2016 and 2017.
Read MoreHow LinkedIn Uses LinkedIn for Marketing [VIDEO]
This webinar by LinkedIn Marketing Solutions shares insider tips for effective LinkedIn campaigns.
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