Social Media Advertising
US Net Mobile Ad Revenues By Company, 2011-2014 [TABLE]
Twitter will earn $129.7 million in mobile advertising revenues this year in the US.
Read MoreLuxury Advertisers Who Will Increase Use Of Digital, By Format [CHART]
Video and mobile topped the list of formats luxury market advertisers expected to increase their use of this year, with more than two-thirds planning to do so.
Read MoreRetargeting Tactics Coupled With Search Retargeting [CHART]
The vast majority (93.5%) also retargeted off website activity, and more than a quarter looked to other digital touchpoints like social media (29%) and email (25.8%) for retargeting opportunities.
Read MoreTactics Coupled With Retargeting [CHART]
ValueClick Media found more than half (55%) of US marketers said retargeting was one of the most important forms of targeting.
Read More10 Best Ways To Reach College Students [CHART]
42% of college students say that TV ads are the most effective type of advertising, far outstripping their closest competitors, magazine (10%) and Facebook (8%) ads.
Read MoreWorldwide Facebook Revenues By Source, 2009-2013 [CHART]
Paid advertising accounts for the vast majority of Facebookâs total revenue, though its share has been dropping over the past several years.
Read MoreWorldwide Facebook Ad Revenues, 2010-2014 [CHART]
Ad revenues at the social networking giant will continue to rise this year, though at a significantly lower rate than in the past.
Read MoreHow Much Would You Pay To Remove Facebook Ads? [CHART]
Ten percent would pay at least $10 per year to remove ads from Facebook.
Read MoreFacebook Advertising [INFOGRAPHIC]
Facebook created this infographic to help convince more people to buy their ads.
Read MoreFacebook Mobile vs Web Ads By Device [CHART]
Online eye tracking study firm EyeTrackShop found in July that while US participants were more likely to view and dwell on ads on tablets than on the desktop web, ad recall was lower.
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