Social Media Advertising
Favorite Ad Media Of US Internet Users, October 2012 [CHART]
US marketers even rated online ads better than TV ads—though just barely, with 51% saying that they were more effective.
Read MoreFacebook's Mobile Engagement, January – September 2012 [CHART]
Mobile users accounted for 24% of all new page likes in September. That represents a rapid jump from just 5% share 6 months earlier.
Read MoreFacebook Has Decreased Average Page Reach By 40% [CHART]
Data shows an average 10% drop in reach for Facebook page posts.
Read MoreFree vs. Paid Use Of Social Media By SMBs, October 2012 [CHART]
Facebook (68.7%) leads among free social media platforms that small and medium businesses (SMBs) use for marketing.
Read MoreFacebook For Business & Pleasure [INFOGRAPHIC]
Cloud marketing software provider Vocus has put together this infographic with stats from Gartner Research highlighting how brands are currently using social media and what trends are on the horizon.
Read MoreThe Accidental Facebook Ad Clicker, October 2012 [CHART]
Almost half of Facebook users say they accidentally clicking on Facebook ads at least some of the time.
Read MoreFacebook User Reluctance Toward Promoted Posts, October 2012 [CHART]
An overwhelming 83.6% of users are unwilling to pay to use Facebook’s promoted posts feature that guarantees an important post is seen by friends.
Read MoreAmerican Social Network Ad Clickers, October 2012 [CHART]
Some 31% of online Americans aged 18-64 report having clicked on an ad they saw on a social network.
Read MoreFacebook Page Post Ad Checklist [INFOGRAPHIC]
This infographic helps you create Page posts that translate well into Page post ads and is a checklist for creating sponsored Page posts.
Read MoreUS Digital Ad Spending, 2010-2016 [CHART]
eMarketer has lowered the projected rate of increase for US digital ad spending slightly from its earlier forecast of 17.7% in 2012.
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