Social Media Advertising
Why Consumers Sever Connections With Brands On Social Media, October 2012 [CHART]
One-third of US internet users who had ended a social connection with a brand did so because the company simply posted too many updates.
Read MoreActions Prompted By Social Ads By Race, December 2012 [CHART]
While 1 in 3 social media users agree that ads on social networking sites are more annoying than other online ads, 15% have shared a social ad.
Read MoreNew Marketing Channels Being Considered In The Next Year [CHART]
62% tabbed social media tools such as interactions, fan pages, social analytics, and social ad targeting.
Read MoreB2B Lead Quantity & Quality By Channel, December 2012 [CHART]
4% rated leads generated from print, radio &TV ads as high quality, tied with display/CPM advertising at the bottom of the list of 14 identified channels.
Read MoreMarketing That Prompts Mobile Device Actions, October 2012 [CHART]
TV ads were the No. 2 reason consumers turned to their mobile devices for actions such as brand searches, app downloads or visiting brand sites.
Read MoreAd Agency Use Of Social Media, Q3 2010 – Q3 2012 [CHART]
91.9% of agencies say they’re tapping social media for their clients’ campaigns.
Read MoreMobile Device Users Attitudes Toward Ads By Medium, November 2012 [CHART]
Smart phone and tablet owners may love their devices, but they’re not all that fond of advertising on them.
Read MoreLinkedIn Facts & Figures [INFOGRAPHIC]
This infographic by Website-Monitoring.com compiles the numbers driving LinkedIn’s success.
Read MoreHow Internet Users Feel About Marketing At Social Media Sites, September 2012 [CHART]
The annoyance rate of consumers who saw ads from brands they followed was 11%.
Read MorePremium Content Publishers vs. Facebook, November 2012 [CHART]
Agencies and marketers rate premium content publishers higher than Facebook for brand-focused advertising.
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