Social Media Advertising Archives - Page 32 of 39

Oscar Mayer Runs Promoted Tweet On Oscar Night [SCREENSHOT]

Oscar Mayer hashjacked the #Oscars2013 hashtag on Twitter by running a promoted tweet to take advantage of the social TV conversation about the Oscars.

Media Spend Efficiency By Channel, Q4 2012 [CHART]

Social vastly outperforms portals, networks, and exchanges in ad reach efficiency – a measure that refers to their ability to reach exclusive users at the lowest cost.

American Small Business Marketing Budget Allocation By Tactic, November 2012 [CHART]

Small businesses in particular seem to rely on content marketing because it can be extremely cost effective.

B2B Marketing Channels By Lead Quality, November 2012 [TABLE]

Two in five said their own email campaigns produced predominantly high-quality leads; 36% said the same of leads that came in through SEO.

B2B Marketing Channels By Lead Volume, November 2012 [TABLE]

When it comes to marketing tactics best suited to turning up high volumes of leads, marketers most frequently cited the work of third-party lead generators at 34%.

Top Global B2B Marketing Channels, November 2012 [CHART]

Nearly all B2B marketers surveyed reported maintaining email lists and doing search engine optimization.

Facebook Ad Metrics, Q4 2012 [CHART]

After falling by 40% between Q2 and Q3, the cost of advertising on Facebook in the US dropped by another 37% in Q4.

US Retail Facebook Newsfeed Ad CTR & CPC For Mobile vs. Desktop, January 2013 [TABLE]

Mobile newsfeed ads achieved a considerable clickthrough rate of 3.38%.

US Retailer Desktop Facebook Newsfeed Ad Metrics, January 2013 [TABLE]

While ads in the sidebar performed poorly, garnering only a 0.04% clickthrough rate among high-value Facebook users, page post ads in the newsfeed saw a clickthrough rate more than 46 times higher, at 1.87%.

Events & Social Media Marketing Checklist [INFOGRAPHIC]

This infographic from Marketo serves as a visual checklist for marketing your event via social media.