Social Media Advertising
Promoted Tweet Campaign Results, March 2013 [TABLE]
Users exposed to a Promoted Tweet impression had an average 22% higher message association than those not exposed to Promoted Tweets.
Read MoreAdvertising Click-Through Rate Benchmarks, March 2013 [CHART]
Social and mobile gaming ads generate an average click-through rate (CTR) of 3%.
Read MoreFacebook Advertising Adoption & Budgets, February 2013 [CHART]
Roughly 6 in 10 marketers and media executives who use Facebook as a marketing tactic also buy ads on the social networking site, a moderate increase from 55% who reported doing so 7 months earlier.
Read MoreTop Customer Touchpoints For Local Engagement, February 2013 [TABLE]
Websites remain the primary means brand marketers have to engage customers locally, with 86% citing the corporate site as part of their local engagement strategy.
Read MoreBreakdown Of Top Brands Digital Marketing Budgets, December 2012 [CHART]
65% of top US brands reported participating in influencer marketing.
Read MoreBeyond Social Media: Geico's Sexy Pig, Calvin & Hobbes Takedown & Oscar Tweetjacking [PODCAST]
This week’s highlights: Le Cordon Bleu Social; a Horse meat scandal; Million Moms cry bestiality; Calvin & Hobbes mashedup & taken down & Oscar tweetjacking.
Read MoreFacebook Exchange vs Web Retargeting, H2 2012 [CHART]
A pair of studies have emerged looking at the performance of Facebook Exchange (FBX), a real-time bidding (RTB) marketplace for Facebook inventory.
Read MoreSocial Media Advertising Objectives, October 2012 [CHART]
54% of agencies and 39% of advertisers reported using social ads to do some mix of branding and direct response.
Read MorePercent Of Online Budget Allocated To Social Advertising, October 2012 [CHART]
Seven in 10 respondents said they would spend between 1% and 10% of their online budget on social ads, suggesting that for most it is a present, but not a dominant part of the marketing mix.
Read MoreChange In Social Media Ad Budgets In 2013 [CHART]
64% of US advertisers planned to increase their paid social media ad budgets this year, with just 2% saying they intended to spend less money in 2013 than they did in 2012 on paid social ads.
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