Social Media Advertising Archives - Page 29 of 39

Social Video Advertising Shares By Industry, Q1 2013 [CHART]

Fast-moving consumer goods ad campaigns generated almost 8.7 million shares during the quarter, up 78.2% from Q4 2012, and representing 25.3% of all shares.

Ad Awareness By Generation & Context, April 2013 [CHART]

About half of consumers often (18.2%) or sometimes (33%) pay attention to online ads.

US Display vs Native Social Ad Revenues, 2012-2017 [CHART]

While display will remain the dominant social media advertising unit, native ad formats (such as Twitter’s Promoted Tweets) should grow rapidly over the coming years.

Most Influential Ad Platforms For Automotive Purchase Decisions, March 2012 [CHART]

55% of respondents’ digital ad spending went to paid search engine marketing (SEM).

Effective Channels For Engaging & Attracting Small Business Customers, October 2012 [CHART]

77% said the site was well-suited both to engaging existing customers and attracting new ones.

US Net Mobile Display Ad Revenue Share By Company, 2011-2015 [TABLE]

Facebook, the No. 2 mobile ad publisher in the country, accounted for 9.5% of mobile ad revenues in 2012 and is expected to take 13.2% this year.

US Net Mobile Ad Revenues By Channel, 2011-2015

eMarketer revised its estimate for 2012 spending only slightly upward from the previous forecast in December 2012.

US Online Advertising Revenue Share At Major Ad Networks, 2011-2015 [TABLE]

Yahoo!’s share of net US display ad revenues is expected to decline again this year to 7.7%, down from 9% in 2012 and 11% in 2011.

US Online Display Advertising Revenue Growth At Major Ad Networks, 2011-2015 [TABLE]

The 18.1% growth expected this year for US display advertising is down somewhat from more robust rates of increase in 2011 and 2011.

Online Display Advertising Revenues At Major Ad Networks, 2011-2015 [TABLE]

The leader of the pack is Google, with $2.26 billion in net US digital display ad revenues in 2012 and $3.11 billion expected in 2013.