Social Media Advertising
Senior Execs Attitudes Toward Social Media, May 2013 [TABLE]
51% of respondents feel that advertising in social media is more intrusive than advertising in a magazine or newspaper, while only one-third believe that a social media presence enhances a company’s reputation.
Read MoreMost Common Social Media Ad Targeting Methods, May 2013 [CHART]
Just 35% of advertisers target many small, specific audiences when buying ads or paying to promote content on social media properties.
Read MoreConsumers Who Find Native Advertising Misleading, October 2012 [CHART]
In October 2012, a high percentage of US internet users found ads that appeared as content misleading.
Read MoreUS Social Media Ad Spending By Type, 2012-2017 [CHART]
Social networks, news sites, digital content aggregators and streaming media services are rife with ads that are integrated into the content experience.
Read MoreTop Ways Small Businesses Use Mobile, March 2013 [CHART]
More than seven in 10 small businesses had used mobile technology for social media and email marketing.
Read MoreMedia Spend Channel Efficiency, Q1 2013 [CHART]
Social performed 65% better than the industry overall in delivering such quality users, and 33% better than the next-best channel, portals.
Read MoreSmall Business' Mobile Technology Use, May 2013 [CHART]
66% of small businesses are putting mobile technology to use in some way to market and/or operate their businesses.
Read MoreBranded Vines More Likely To Be Shared Than Branded Videos [VINE]
According to a survey conducted by Unruly, branded Vines are four times more likely to be shared than branded videos and five Vine tweets are sent every second.
Read MoreOnline Video Ad Effectiveness By Channel, May 2013 [CHART]
75% of ad agencies responding to a BrightRoll survey believe that video is equally or more effective than TV, and that’s up from 64% who believed that to be the case in last year’s survey.
Read MoreRetargeting Tactics Used By Media Buyers, February 2013 [CHART]
Site and search retargeting were tactics already in use by nearly all media buyers surveyed, whereas a significantly smaller 40% had started using FBX.
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