Social Media Advertising
Global Facebook Ad Performance Metrics By Type, March 2013 [TABLE]
The sponsored check-in story achieved the highest clickthrough rate (CTR) by a significant margin.
Read MoreBest Sources For Marketing & Advertising, June 2013 [CHART]
Consumers were more likely than marketers to choose traditional media sources such as newspapers and TV as best for advertising (47% vs. 41%), and also more likely to see their family, friends and co-workers as influential (31% vs. 22%).
Read MoreFacebook Ad Performance By Industry, Q1 2013 [CHART]
Telecom (0.919%) and publishing (0.79%) brands are leading the charge in Facebook click-through rates.
Read MoreFacebook Ad Performance By Industry, Q1 2013 [CHART]
Telecom (0.919%) and publishing (0.79%) brands are leading the charge in click-through rates.
Read MoreUS Mobile Display Ad Revenues By Company, 2011-2015 [TABLE]
Facebook is the leading player and will rake in just over one in three mobile display dollars this year, after traffic acquisition costs (TAC).
Read MoreGlobal Net Online Ad Revenues By Company, 2011-2013 [TABLE]
Both Google and Facebook are increasing revenues at faster rates than the overall digital ad spend market.
Read MoreGlobal Online Ad Revenue Share By Company, 2011-2013 [TABLE]
Google continues to reign as not only the largest beneficiary of digital ad spending in the US, but worldwide as well.
Read MoreGlobal Mobile Ad Revenue Share By Company, 2011-2013 [TABLE]
Twitter is also expected to see its worldwide mobile ad spending share increase this year to about 2% of the total, eMarketer estimates.
Read MoreGlobal Mobile Ad Revenues By Company, 2011-2013 [TABLE]
eMarketer estimates that Google made $4.61 billion in mobile internet ad revenues last year, more than triple its earnings in 2011.
Read MoreUS Twitter Net Ad Revenues, 2011-2015 [CHART]
As of 2012, eMarketer estimates, 52% of Twitter’s net US ad revenues were from mobile; by 2015, the share will approach two-thirds.
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