Social Media Advertising Archives - Page 24 of 39

Consumer Apathy Over Social Media Ads, July 2013 [CHART]

27% of Facebook visitors saying that ads interfere with their experience on this site, a higher percentage than for visitors to other popular sites.

Global eCPM Averages, March vs June 2013 [CHART]

Global eCPM averages increased on a quarter-over-quarter basis across display, mobile, social and video channels.

Attitudes Toward Brand Marketing With Premium Content Publishers vs. Facebook, August 2012 [CHART]

71% of US ad agencies and marketers felt their brand-focused ads were safe on premium publisher sites, while just 36% said the same for Facebook.

Facebook News Feed Ad Retargeting Metrics, July 2013 [CHART]

Click-through rates for news feed ads were an impressive 21 times higher than for standard web retargeting, and 49 times higher than for sidebar ads.

eCommerce Customer Acquisition Channel Comparison, 2009-2013 [TABLE]

Organic search has not only accounted for the greatest percentage of acquired customers over the past 4 years, but it also boasts the highest CLV relative to the average.

Advertising Management Methods By Frequency, December 2012 [TABLE]

Very few marketers in December 2012 were trying to make changes in their advertising activities on a daily basis.

Restaurant Mobile Advertising Tactics, Q1 2013 [CHART]

Restaurants’ mobile advertising campaigns are overwhelmingly focused on driving foot traffic, reveals Millennial Media.

Global Online Ad Spending Forecast By Format, 2013 [CHART]

Online ad spending around the world is projected to grow by 13.4% to reach $113.6 billion this year.

Global Facebook Advertising Performance Metrics By Industry, March 2013 [TABLE]

For overall Facebook ads served by industry, sports cost by far and away the most, at a CPM of $9.08.

Global Facebook Cost Per Like By Industry, March 2013 [TABLE]

General retail and telecommunications had the most success generating page “likes,” at a rate of 0.11% and 0.10%, respectively.