Social Media Advertising
Global Net Online Ad Revenue Share By Company, 2012 & 2013 [TABLE]
On a worldwide basis, Google and Facebook are also the top two ad publishers, with 31.91% and 5.64% of the market this year, respectively.
Read MoreNet US Online Ad Revenue Share By Company, 2012-2015 [TABLE]
The rapid growth of mobile ad revenues at Facebook has helped make the social network the second-largest digital ad seller in the US, behind only Google.
Read MoreGlobal Social Media Ad Spending By Region, 2012-2015 [TABLE]
Social media ad spending will approach 12% in the US in 2014, and nearly 9% worldwide.
Read MoreTargeted Ads Influence Over Online Buying, October 2013 [CHART]
Respondents were more likely to indicate that a marketing or advertising channel influenced their buying behavior when they found the messages delivered through that channel to be well targeted to them.
Read MoreMedia Spend Channel Efficiency Comparison, Q3 2013 [CHART]
During Q3, social again beat portals, networks, and exchanges in user quality index – a measure that refers to a channel’s ability to reach a user that can be marketed to consistently.
Read MoreSMBs' ROI Assessment Of Social Media Advertising & Promotion, November 2013 [CHART]
3 in 10 SMBs advertising on Twitter claim “excellent” or “extraordinary” ROI from their efforts.
Read MoreUse & Effectiveness Of Marketing Tactics, August 2013 [TABLE]
Though throwing a Facebook or Twitter button on a website may be easy, cheap and common, respondents to ExactTarget’s survey didn’t find this nearly as effective as tactics requiring a little more effort and interaction.
Read MoreSMBs' Perceived ROI Of Twitter Advertising, November 2013 [CHART]
Almost one-quarter SMBs use Twitter for advertising and promotion, up from 22% last year and 16% the year before.
Read MoreAdvertising Platforms Marketers Think Are Important By ROI, September 2013 [CHART]
Respondents to RBC Capital Markets’ study in September 2013 ranked Facebook second to Google in terms of advertising ROI, ahead of Twitter, LinkedIn, Yahoo! and AOL.
Read MoreHow Social Media Users Find New Brands, Products Or Services, June 2013 [CHART]
Although social media users’ top methods of discovering, researching and keeping in touch with brands vary, they rely heavily on social networks throughout the entire customer life process.
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