Social Media Advertising
Most Influential Local Facebook Marketing Tactics Among Millennials, August 2014 [CHART]
Local deals and offers on Facebook have a strong pull with youth.
Read MorePromoted Tweets Performance Metrics, January 2014-June 2014 [TABLE]
Twitter CPC rates rose throughout the first half of the year (with the exception of May, when they dipped by 1 cent) and hit an average 29 cents in June 2014.
Read MoreUse Of Twitter Ad Formats, 2013 & 2014 [CHART]
Nearly 80% of US marketers were using Promoted Tweets, up from 44% in 2013. Meanwhile, just 32% were using second-place Promoted Accounts.
Read MoreUse Of Social Ads To Take Advantage Of Social TV, June 2014 [CHART]
Most believe that social media and TV make a good pair, but there have been hiccups, and the relationship isn’t always solid.
Read MoreSocial Media's Purchase Influence, August 2014 [TABLE]
Just 9% of social networkers claim to have made a purchase by clicking on a social media ad, with that figure higher among men aged 18-34 (21%) and parents (19%).
Read MoreOnline Channels Used For Acquisition vs. Retention, August 2014 [CHART]
Roughly 8 in 10 global company marketers – primarily based in Europe – agree that it is cheaper to retain than acquire a customer, but they’re more likely to be focusing on acquisition than retention.
Read MoreFacebook Active Mobile Monthly Users & Ad Revenues, Q3 2012 – Q2 2014 [CHART]
Facebook’s advertising revenues grew by 67% year-over-year in Q2 to almost $2.7 billion.
Read MoreGlobal Share Of Facebook Advertising By Device, Q2 2013-Q2 2014 [CHART]
After mobile rose to claim the majority of Facebook advertising worldwide in Q1 2014, its share leapt nearly 5 percentage points the next quarter, from 51.4% to 56.3%.
Read MoreGlobal Share Of Facebook Advertising By Ad Type, Q2 2013-Q2 2014 [CHART]
In Q2 2013, the newly introduced ad type accounted for just 2.9% of Facebook ads worldwide. Fast-forward one year later, and this share was at 50.1%.
Read MoreFacebook Advertising Options [INFOGRAPHIC]
In this infographic by Qwaya illustrates the options for building a target audience on Facebook.
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