Social Media Advertising
SMBs Top Social Media Channels For Advertising Or Promotion, September 2014 [CHART]
Facebook tops the list of social channels among SMBs, with 55% having a business page, per BIA/Kelsey’s latest report.
Read MoreAverage Time Spent With Select Online Media, 2014 [CHART]
Facebook users’ attention is likely to be closely focused on content, where interspersed ads are not so easily ignored (even if users prefer they could be).
Read MoreChannels US Ad Execs Use For Programmatic Buying, June 2014 [CHART]
Programmatic TV advertising is still in its infancy due to limited buyer and seller adoption and lack of standardization of technology and infrastructure.
Read MoreSocial Advertising & The Path To Purchase By Network, Q1 2014 [CHART]
YouTube stood out as the most likely social media property by far to turn a prospect immediately into a customer.
Read MoreSocial Network Advertising Conversion Rates, Q1 2014 [CHART]
Even if Facebook is doing what it can to push brands from an earned into a paid media model, paid ads on social networks do have better conversion rates than organic content.
Read MoreGlobal Change In Programmatic Ad Spending By Channel, 2013 vs 2014 [CHART]
Between January 2014 and April 2014, programmatic video ad spend worldwide on Turn’s platform grew 65% over the same period in 2013.
Read MoreMedia Spend Channel Efficiency, Q2 2014 [CHART]
The study reveals that social ads performed 167% better than the 4-channel average in reaching new and exclusive users at a low cost.
Read MoreUs Online Ad Revenue Share By Company, 2012-2016 [TABLE]
Facebook’s share of the US digital display market rose from 14.8% in 2012 and is projected to hit 21.5% this year.
Read MoreChanging Marketing Media Mix, August 2014 [CHART]
Digital channels are beginning to rank among the top-budgeted areas of marketers’ program spend.
Read MoreProgrammatic Ad Spending Priorities, June 2014 [CHART]
84% of US ad execs surveyed used programmatic to purchase display ads, while six in 10 used the technology to buy mobile ads. Programmatic video was nearly as popular.
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