Smart Speakers
Consumer Openness To Smart Speaker Audio Ads [CHART]
Three in 10 said they would entertain ads via voice assistants if they were simply asked if they wanted to hear one before it played. In addition, 28% were open to ads if they got to choose the brands doing the advertising.
Read MoreSmart Speaker Ownership [INFOGRAPHIC]
One in six Americans now own a smart speaker, according to new research out this week from NPR and Edison Research – a figure that’s up 128 percent from January, 2017. Amazon’s Echo speakers are still in the lead, the report says, as 11 percent now own an Amazon Alexa device compared with 4 percent who own a Google Home product.
Read MoreSmart Speaker Answer Accuracy By Category [CHART]
Loup Ventures put Apple’s HomePod through the smart speaker gauntlet which included 782 queries and compared the HomePod’s accuracy to Amazon Alexa, Google Home, and Microsoft’s Cortana.
Read MoreVoice Assistant Use By Daypart [TABLE]
After a surge this past holiday season – when 4% of U.S. adults reported they acquired their first smart speaker device — ownership is up 128% since January 2017, to now one in six Americans (16%) having a smart speaker.
Read MoreVoice Activation [INFOGRAPHIC]
This infographic by Raconteur illustrates the competition over voice activation technology between Google and Amazon via their smart speaker products.
Read MoreVoice Trends Among Smart Speaker Owners [CHART]
Roughly one-third of US households own a Smart Speaker. And it seems that the longer they own them, the more likely they are to use them for tasks previously accomplished through typing or swiping.
Read MoreWhy People Want Smart Speakers [INFOGRAPHIC]
NPR commissioned research to find out why people want smart speakers. Music was unsurprisingly at the top of the reasons why they use these devices.
Read MoreWhat Jeff Bezos Owns [INFOGRAPHIC]
This infographic by Visual Capitalist illustrates Amazon owner Jeff Bezos’ vast business empire.
Read MoreTop Reasons To Use Smart Speakers [CHART]
For the time being, the most common use cases for Smart Speakers among households owning these devices are general questions, weather and streaming music.
Read MoreSmart Speaker Market Share [CHART]
According to eMarketer estimates, 35.6 million Americans will use a voice-activated assistant device at least once a month this year—that’s a jump of 128.9% over 2016.
Read More