Silent Generation
Demographics Of American Broadband Users, 2013 [CHART]
74.4% of American households reported using the internet (most commonly via a cable modem – 42.8%) and 73.4% a high-speed connection.
Read MoreAmericans' Use Of Communication Devices By Age Group, November 2014 [CHART]
Americans under the age of 50 said that texting was the form of communication they most frequently used.
Read MoreWhere People Use Virtual Personal Assistants, June 2014 [CHART]
Just over three in 10 Americans consulted a virtual personal assistant while they were on the move.
Read MoreDemographics Of Virtual Personal Assistant Users, June 2014 [CHART]
56% of US adult smart phone users have used a virtual personal assistant.
Read MoreHow Consumers Think Advertising Will Change In 10 Years, August 2014 [TABLE]
58% of Americans said that advertisers would have more personal consumer data in a decade.
Read MoreTypes Of Ads Consumers Believe Will Disappear In 10 Years, August 2014 [TABLE]
29% of US internet users thought pop-up ads wouldn’t survive the next 10 years.
Read MoreNetwork Radio's Reach By Age & Gender, September 2014 [CHART]
Network radio reaches more than 180 million Americans aged 12 and older each week.
Read MoreAffluents' Mobile Phone Activity By Age Group, November 2013 [CHART]
The big surprise in affluents’ media usage is the way older and younger age groups access media.
Read MoreAffluents' Weekly Time Spent Online, July 2014 [CHART]
Affluents are using digital devices to go online for long periods each week.
Read MoreAttitudes Toward Social Commerce By Age, August 2014 [TABLE]
Despite many showing a desire for security around social purchases, about one-quarter of respondents said they wouldn’t hold back from buying via social.
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