Silent Generation
Mobile Streaming By Age Group, December 2014 [CHART]
Some 43% of US smartphone-owning adults used their device to stream music and listen to online radio during the week prior to Deloitte’s survey.
Read MoreAmericans’ Attitudes Toward Mobile Payments By Generation, October 2014 [CHART]
Millennials are about twice as likely as older generations to view mobile payments as easier and more efficient than other payment methods.
Read MoreAmericans Who Use Medical/Health-Related Websites To Research Symptoms, July 2014 [CHART]
60% of US consumers ages 35 to 49 used medical or health-related websites to research symptoms.
Read MoreHealth-Related Online Activities By Generation, February 2014 [TABLE]
79% of Gen Xers used the internet to find information about medical conditions or drugs.
Read MoreShare Of Affluence By Generation, December 2014 [CHART]
Baby Boomers represent almost three times the share of the adult Mass Affluent population.
Read MoreApple Passbook Users By Age, Q2 2014 [CHART]
24.5% of US mobile device users had used Passbook in the six months leading up to polling.
Read MoreWhere Affluent Americans Plan To Shop For The Holidays By Generation, August 2014 [TABLE]
Among US internet users with a household income of $75,000 or more, online-only stores such as Amazon.com and eBay were the shopping venues of choice, cited by 71%.
Read MorePurchases Made With Reward Points By Airline/Hotel Loyalty Members, February 2014 [TABLE]
Younger travelers favored rewards such as merchandise, gift cards and hotel upgrades over more valuable redemptions like free airline tickets.
Read MoreNumber Of Hotel Loyalty Programs Travelers Belong To, Q1 2014 [CHART]
45% of US millennials belonged to none or just one loyalty program.
Read MoreExpected Spending Habits By Generation, June 2014 [TABLE]
A slightly above-average proportion of millennials planned to reduce outlays on entertainment and eating out.
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