Silent Generation
American's Attitudes Toward Screen Time By Demographic, July 2015 [CHART]
54% of US internet users said they spent too much time using digital devices, including computers, mobile phones, TVs and video game consoles.
Read MoreRadio's Reach Among Hispanics & African Americans, March 2015 [CHART]
More than 9 in 10 Hispanics (93%) and African-Americans (90.8%) ages 12 and older listened to the radio at least once during an average week between the hours of 6 AM and midnight.
Read MoreTop Reasons People Don't Watch Mobile TV, July 2015 [CHART]
Mobile TV – defined as watching TV services while away from home on a smartphone, tablet or laptop – is growing in frequency.
Read MoreMobile Podcast Listeners By Age, September 2015 [CHART]
Some 29% of smartphone-owning adults listen to podcasts using their smartphones at least once a month.
Read MoreSmart Phone Activities By Generation, July 2015 [CHART]
The only activity of those identified for which smartphones are the primary device is social media use.
Read MoreFrequency Of Smart Phone Use By Demographic, July 2015 [CHART]
Roughly half of US smartphone owners say they check their phone a few times an hour or every few minutes .
Read MoreGenerational Identification, September 2015 [CHART]
A majority of US Millennials don’t consider themselves part of the Millennial generation & only 30% say that the label applies well to them.
Read MoreDemographics Of Video Gamers, February 2015 [CHART]
Four out of five US households owned a device used for video gaming, and there was an average of two gamers in each game-playing household.
Read MoreUS Smartphone Penetration By Age Group, 2014-2015 [CHART]
US Smartphone penetration reached 77% of the US mobile subscriber market (13+) during Q1 2015.
Read MoreTrust In Security Of Personal Information By Generation, May 2015 [CHART]
44% of Millennials believe that their personal information is actually kept private by the companies they do business with all or most of the time.
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