Silent Generation
Mobile Americans Who Geo-Tag Their Social Media Posts & Photos By Generation [CHART]
Users’ likelihood of location tagging was heavily dependent on age, with as many as three-quarters of younger adults doing so.
Read MoreTalking Via Phone vs In-Person By Select Demographics [CHART]
Given the choice, 84% of Americans would rather have a conversation in person than on the phone.
Read MoreMobile Users & Shopping By Generation [CHART]
Among three segments of mobile users in the US (who routinely use mobile media including native apps and mobile websites), women with children at home are highly likely to use their devices while shopping in retail stores (77%), as are mobile Boomers (74%).
Read MoreVideo's Effect On Millennials' Purchase Decisions [CHART]
Video also has become a key influencer for online apparel shopping, especially among Millennials (aged 18 to 34).
Read MoreAmerican Mommies & The Social Media They Trust For Parenting By Generation [CHART]
Mothers who looked to the web for parenting advice considered blogs to be the most trustworthy social media platform.
Read MoreAmerican Internet Users By Generation [CHART]
While a majority of boomers go online on a typical day, according to the Pew Internet & American Life Project, it’s not the landslide one finds among younger adults.
Read MoreAmerican Email Users By Generation [CHART]
In February 2012 Pew polling, six in 10 boomers reported using email “yesterday,” essentially matching the 30-to-49 and 18-to-29 age groups.
Read MoreBarcode Scanners By Generation, Q4 2011-Q2 2012 [CHART]
Q2 saw more than 16 million mobile barcode scans via ScanLife, as more than 4 million consumers came through the ScanLife system for the first time.
Read MoreMobile App Ad Clickers By Generation [CHART]
The youngest respondents were most likely to report having clicked on ads in a mobile app—including those on smart phones as well as tablets.
Read MoreCommon Tablet Activities By Generation [CHART]
For all tablet owners under age 50, playing games was the most common activity. For the youngest tablet owners, ages 18 to 29, this was followed by shopping, reading books and email.
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