Silent Generation Archives - Page 30 of 40

Trust In General News Sources By Age, January 2013 [CHART]

Traditional media and online search engines are the most trusted general news information sources around the world, trusted by 58% of citizens.

Time Spent Online By Gender & Generation, 2011 vs 2012 [CHART]

Online Americans spent slightly more than one day a week online last year, increasing their average online time by 3 hours to 26 hours.

American Mobile Banking Customers By Demographic, September 2012 [CHART]

Mobile phone owners who used mobile banking were more likely to be younger, richer and more educated than other mobile users.

Activities Mobile Users Expect To Do Via Their Device By Demographic, October 2012 [CHART]

Banking is top of mind for smart device owners who are increasingly using mobile to accomplish the daily to-do list.

Global Smart Phone & Tablet App Users By Demographic, September 2012 [CHART]

Millennials were the most likely to use mobile and tablet apps.

US Smart Phone Users By Generation & Manufacturer, May 2012 [CHART]

Millennials are the only generation more likely to own an iPhone than any other handset; in all other age categories, Samsung either led or tied with Apple.

US Mobile & Smart Phone Penetration By Generation, May 2012 [CHART]

Nearly all Millennial consumers owned a mobile phone of some kind and 72% owned smart phones.

Traditional TV Viewing By Generation, Q1 2011-Q3 2012 [CHART]

There’s a strong perception that with the rise of social media, mobile device usage, and other such digital trends, youth have put TV on mute, young people are indeed watching less TV, but it’s not a seismic shift, yet.

Mobile Penetration In Developed Markets By Generation [CHART]

Smart phone penetration is high among younger consumers and drops significantly among their older counterparts.

Smart Phone Ownership By Generation [INFOGRAPHIC]

Gen Y is the most likely to own an iPhone. About 29% of the generation say they own one of Apple’s popular smart phones.