Silent Generation
US Social Media Account Penetration By Age [TABLE]
The smartphone camera has become central to teens’ social interaction, as reflected in the rise of camera-centric platforms like Snapchat and Instagram.
Read MoreSocial Media Demographics By Channel [CHART]
There are some key differences in the demographic makeup of each site’s news users. Instagram and Snapchat news consumers are considerably more likely to be nonwhite and younger.
Read MoreNumber Of TV Channels Americans Watch [CHART]
American adults received an average of 206 channels during the month of May, but watched less than 10% of those for roughly 20 channels viewed.
Read MoreDemographics Of US Book Readers [CHART]
The percentage of American adults who read books has remained relatively unchanged in the past few years.
Read MoreAmericans' Historic Touchstones By Generation [TABLES]
Shared experiences define what it means to be an American. The Sept. 11, 2001, terrorist attacks were such a unifying event for modern Americans.
Read MoreHow Americans Consume News By Age [CHART]
Young Americans are ‘less enthusiastic’ about the news than their older counterparts, and are less voracious consumers of news.
Read MoreDemographics Of Mobile Payment Users [CHART]
![Demographics Of Mobile Payment Users [CHART]](https://e-strategy.com/wp-content/uploads/2016/10/Demographics-Mobile-Payments-Users.png)
Mobile payment users tend to skew young, with more than 7 in 10 belonging to the Millennial (39%) or Gen X (33%) generations.
Read MoreWeekly Time Spent With Select Media [TABLE]
US consumers spend an average of 35 hours per week watching live and timeshifted television.
Read MoreUS Religious Affiliation By Age [CHART]
Today, young adults ages 18 to 29 are less than half as likely to be white Christians as seniors age 65 and older.
Read MoreTop Purchase Influences By Generation [CHART]
Word-of-mouth influences the purchases of more US consumers than TV ads, a finding that holds true across generations.
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