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Silent Generation

Trusted Sources Of General News & Information [CHART]

Trust in media is up five percent over last year, with search engines and traditional media topping the list: 58 percent overall said they trust those sources for news and information.

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Facebook User Demographics [TABLE]

Facebook remains the most-used social networking platform, as two-thirds of online adults say that they are Facebook users.

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Tumblr User Demographics [TABLE]

Just 6% of online Americans use Tumblr.

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Instagram User Demographics [TABLE]

Thirteen percent of internet users are taking and sharing pictures with Instagram.

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Pinterest User Demographics [TABLE]

Pinterest, the online pinboard, has attracted 15% of internet users to its virtual scrapbooking.

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Twitter User Demographics [TABLE]

The percentage of internet users who are on Twitter has doubled since November 2010, currently standing at 16%.

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Demographics Of Social Networking Users [TABLE]

Internet users under 50 are particularly likely to use a social networking site of any kind, and those 18-29 are the most likely of any demographic cohort to do so (83%).

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Consumer Attitudes About Online Monitoring By Generation, February 2013 [CHART]

64% of 18-24-year-olds want companies to respond to them when they talk about them online.

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Demographics Of Online CPG Buyers, August 2012 [TABLE]

25% of men ages 18 to 34 had had a manicure or pedicure, while 38% had had a facial or body treatment.

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Importance Of In-Car Data Access By Age, June 2012 [CHART]

There was a strong divide between respondents ages 18 to 39, 55% of whom thought having data access in a car was important, compared with 29% of those ages 40 to 69.

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