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Silent Generation

Preferred Source Of News By Media & Demographic, June 2013 [TABLE]

Those older than 65 and those without a college degree were the most likely to prefer TV news.

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Preferred Media Type For Main News Source By Age, July 2013 [CHART]

Asked their main source of news about current events in the US and around the world, 55% of survey respondents chose TV, with the internet coming in a distant second at 18%.

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Reddit Use By Age & Gender, July 2013 [CHART]

6% of online adults use reddit.

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Mobile Shoppers By Age & Gender, Q1 2012 vs Q1 2013 [CHART]

Over the past year, women have accounted for a growing share of mobile shoppers, from 44% in Q1 2012 to 50% in Q1 2013.

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Post Mobile Research Actions Taken By US Boomers & Silent Generation, March 2013 [CHART]

Forty-nine percent of Boomer and senior tablet user respondents made a purchase after conducting a search.

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Weekly Media Consumption Of US Boomers & Silent Generation, March 2013 [CHART]

Boomers spent more time on the web than with any other media channel, including TV.

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Attitudes Toward eCommerce Among Online Americans By Demographic, January 2013 [TABLE]

Both males and females ages 18 to 34 were more likely than their 35- to 64-year-old counterparts to engage in nearly every online shopping activity.

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American Doctors Who Use Tablets Professionally By Age, January 2013 [CHART]

More than half of physicians ages 44 or younger used tablets for professional purposes.

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American Doctors Who Use Smart Phones Professionally By Age, January 2013 [CHART]

Nearly nine in 10 doctors under 35 used their smart phones for professional purposes, the highest level among all age groups.

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American Doctors Who Email Patients By Age, January 2013 [CHART]

Email use was highest among doctors ages 35 to 44, at 30%, and its use among other age groups was not far behind.

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